There is no denying that advertisers are constantly seeking new and innovative ways to capture the attention of consumers in our fast-paced world. One advertising medium that is gaining popularity is the use of ultra short throw projectors in elevators, often referred to as “ads in elevators”. This technology allows advertisers to display captivating content on the doors or walls of the elevator, guaranteeing a captive audience for a short but impactful period of time. However, digital screens have long been the go-to choice for elevator advertising. In this article, we will explore the advantages and disadvantages of each medium, focusing on their effectiveness, cost, and overall user experience.
Ultra short throw projectors offer advertisers a unique opportunity to engage viewers in a dynamic and immersive manner. By projecting high-resolution images or videos directly onto the elevator doors & walls, they create a larger-than-life experience that is hard to ignore. This method not only grabs attention but also leaves a lasting impression on viewers. With the right content, such as captivating visuals or informative messages, ultra short throw projectors can generate a sense of curiosity and effectively convey brand messages.
On the other hand, digital screens have been a staple in elevator advertising for years. These screens display advertising content, either through static images or videos, to elevator passengers. One of the advantages of digital screens is their versatility. Advertisers can easily update the content remotely, allowing for timely promotions or information updates. Additionally, digital screens offer high visibility, as they can be strategically placed at eye-level in elevators for maximum exposure.
When it comes to the cost, ultra short throw projectors may have a higher upfront investment compared to digital screens. Projectors need to be installed and maintained properly to ensure optimal performance. However, digital screens require continuous investment in terms of content creation, management, and updates. This ongoing cost can be a deciding factor for advertisers with limited budgets.
User experience is also an important aspect to consider. Ultra short throw projectors offer a unique and unexpected experience for elevator passengers. The larger-than-life projections create a sense of wonder, transforming the mundane elevator ride into an interactive visual delight. On the other hand, digital screens can provide a more polished and controlled experience. Viewers are accustomed to seeing advertisements on screens and may find it more familiar and less intrusive compared to projected ads.
Ultimately, the choice between ultra short throw projectors and digital screens depends on the specific advertising goals and target audience. If the aim is to create immediate impact and leave a memorable impression, ultra short throw projectors can be a great choice. However, if the focus is on flexibility, ease of content management, and cost optimization, digital screens may be the preferred option.
In conclusion, the battle between ultra short throw projectors and digital screens for elevator advertising is an ongoing one. Both have their own unique advantages and challenges. Ultimately, it is up to advertisers to determine which medium best suits their goals and target audience. Whichever option they choose, it is clear that ads in elevators have the potential to revolutionize advertising by creating memorable experiences in everyday spaces.
Eastidea Co., Limited
AdTech provider for Digital Advertising networks in Elevator and indoor premises